> This is the Markdown of a Backed Help Centre page, https://admin.backed.giving/help/administrator/funding-rounds/landing-pages.md. Every page is listed at https://admin.backed.giving/help/llms.txt.

> This page uses Backed's default terms, such as Funding Round and Application Template. An organisation may rename them, so read each as your organisation's own term if you've renamed it.

A landing page tells applicants about a grant round before they apply. You add it on the
`Landing Page` step of the round's set-up.

## Create a landing page

1. Open the round's set-up and go to the `Landing Page` step.
2. Select `Create Landing Page`, or `Skip Landing Page` to publish without one.
3. Choose a template from `Landing page templates` and select `Use …`, or select `Start blank`.
   Landing page templates are kept under `Plan > Form templates > Landing Pages`.
4. Select `Edit content` to write the page in the Form Builder. Select `Back` to return to the
   set-up.

## Choose who can see it

Under `Who can view the landing page`:

- `Private access`: only people signed in to your portal can view it.
- `Public access`: anyone with the link can view it.

## Set its link and button

- `URL slug` sets the end of the page's address. Use lowercase letters, numbers and hyphens, or
  leave it blank to make one from the grant title. Each slug must be unique.
- `Shareable link` shows the full address to copy.
- `View button text` changes the button's wording, up to 50 characters. Leave it blank for the
  default.

Changing the link of a published round asks you to confirm, because the old link will stop working.

## Let applicants preview the form

`Show form preview on the Landing Page` is on for every new round. While it is on, the landing
page shows `Preview the form` and `Download blank form (PDF)` beside `Apply`, so people can read
every question, condition and limit before they start. Nothing is created when someone previews
the form. Untick it to remove both links; you can change it while the round is a draft.

## What applicants see when applicant help is on

When applicant help is on for the round, and `Applicant help` is switched on under `AI assistance`,
the landing page shows `Ask about this round` under its content while the round is open. A visitor
who isn't signed in sees only `Sign in to ask`. A signed-in applicant can ask a question and gets
an answer drawn only from the published landing page and the round's guideline files, citing the
section each answer came from, or a note that the documents don't cover it with your
organisation's support email. The same panel sits beside the application form. Each applicant can
ask 30 questions a round a day. Questions the documents could not answer are listed for you on the
round's page, without who asked them.

## Export the landing page

Select `Export Landing Page PDF` to save the page as a PDF.

An archived round's landing page cannot be changed.

## See also

- [Publish and unpublish](publish-and-unpublish.md)
- [Eligibility screener](eligibility-screener.md)