> This is the Markdown of a Backed Help Centre page, https://admin.backed.giving/help/news/2026/2026-11-07-logo-alternative-text.md. Every page is listed at https://admin.backed.giving/help/llms.txt.

## What's new

- **Alternative text for your Logo.** Under `Settings > Profile and terms`, the `Brand` group's
  `Logo` now has an `Alternative text` field of up to 150 characters. Uploading a new `Logo` needs
  it, and the setup wizard's `Look` step asks for it too.
- **Used in your PDFs.** Application PDFs and decision letters describe your logo with this text,
  so people using a screen reader hear what it shows.
- **Existing logos.** A `Logo` saved before today shows a reminder to add the text. Until you do,
  PDFs describe it as your organisation's name followed by "logo".